So, we are all told that blogs are important to a website.  Helps you spread the word in a more informal way, do they work?  How many people actually read a blog and buy off the back of it?

If used for a special offer, that could work.  If used to announce a ground breaking finding that could change / enhance your life, yes, could see that too.

So they are part of brand building, a way of getting a consistent message across to the audience.

This particular blog is just to wish everyone a great weekend.  And if you would like to buy some chemically etched metal parts (any industry, pretty much any design), well that would be good to:)